So you haven’t taken the plunge to build a website for your small business because you don’t really see the point. Or perhaps you have an uber successful business already, but you haven’t even looked at your website in years. Maybe your website is just bland. Either way, you need to focus on this very important topic.
Listen to this: Every. Business. Needs. A. Website. And a #flawless one at that.
Let me tell you why:
1. Crushes the Competition
In the marketing world, consumers need choices. We love being able to choose from different options, different companies, different styles, etc. Every business knows that they have competition - that’s why marketing exists in the first place. It’s about how those individual businesses market their services, and what they show to their potential consumers. In fact, 73% of companies are investing in design to differentiate their brands (Blue Corona, 2019). There’s no easier way to make your business stand out than building a website that matches your unique brand and services.
2. Makes a good First Impression
Often times before you meet your consumer, your consumer has already met you. Think about it - if you’re looking for a new A/C unit for your house, chances are you don’t go straight to the store and purchase the first one you see. You take it slow - you do your research, check out a few websites, read product reviews. Gone are the days of physically going anywhere to gain knowledge. Hello internet. All of this helps you make your final decision. People are seeing you and your business before you can even formally attempt to sell them on a product.
3. Builds Credibility
Your website can literally be the deciding factor in if a consumer wants to give you their business. According to Blue Corona, 38% of people will stop engaging with a website if the content/layout is unattractive and 48% of people cited a website’s design as the number one factor in deciding the credibility of a business (Blue Corona, 2019). Bottom line is that if your website isn’t looking good, you will lose potential consumers. Reinforce your credibility by building a refined and professional website.
4. Acts as an Affordable Marketing Tool
There are millions of expensive ways out there to market your business if you do the research. Building a darn good website is probably one of the least expensive options. Not to mention the most powerful. We can get into all the tech-savvy jargon like SEO and Google Analytics, but let’s just make it simple - your website does more than just take up space on the internet. It brings consumers to you with just a few steps.
5. Open all Holidays and Weekends
With a website, your consumers always have a place to go. This is especially true if you sell products online. Making money while you sleep? #goals. (That’s what I’m doing when I’m not working. Are you with me?) Even if you don’t sell products directly on your site, your services are being advertised 24/7 with a functional website. It should be a great representation of your business, perhaps answer common questions, and simply represent your brand. Just remember to always list your contact information, so that you reap the reward when you wake up.
Convinced? Need more? I’ll be back!